Con el objetivo de continuar apuntalando el desarrollo socioeconómico de la provincia y en conocimiento del gran aporte que realiza la industria de la alimentación en este sentido, la Agencia ProCórdoba en conjunto con el Centro Industriales Panaderos y Afines de Córdoba lanzan un nuevo programa de desarrollo exportador destinado a las actividades de producción de Pastas y Panificados industriales.
Asimismo, las principales Cámaras empresariales e instituciones que velan y representan a los sectores seleccionados, han sumado su apoyo, en vistas de generar sinergias que permitan potenciar y fortalecer el entramado económico y social de Córdoba.
Para el presente programa, la Agencia ha realizado un exhaustivo estudio de inteligencia comercial compatibilizando oportunidades y dificultades de los mercados de destino, respecto a las capacidades y competencias de las empresas locales.
En este sentido, se contempla trabajar con una serie de herramientas de apoyo para las Pequeñas y Medianas Empresas (PyMEs) con el objetivo de ayudar y potenciar la incursión de las mismas en los mercados externos, buscando fortalecer el entramado empresario en un contexto de creciente competencia, tanto a nivel interno como externo.
La propuesta está dirigida a actuar a nivel grupal e individual. Se incluyen diferentes categorías de herramientas y servicios de apoyo:
Estrategias Comerciales:
– Exportación Directa
– Exportación Grupal
– Promotor Comercial
– Franquicia
Herramientas:
– Protocolo Familiar
– Registro y Certificación de Producto
– Herramientas Comex
– Marketing y Packaging
– Ferias y Misiones
– Capacitaciones In company y Territorio
El programa de desarrollo se realizara el día jueves 15 de marzo a las 17:00 hs en las instalaciones de CIPAC – en Av. Maipú 250 – Córdoba Capital.
Inscripciones al evento en el siguiente link:
https://docs.google.com/…/1FAIpQLSfBE9ZelPANjAgu6x…/viewform
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